9.1%
              Increment in
                engagement
             
            
              12%
              Increment in
                conversion
             
           
         
       
     
  
  
  
  
    
      
        
          
            
Objective
          
          
            
            
              
                - 
                    To promote Just Life salon and cleaning service.
                
 
                - 
                    Enhance brand awareness and encourage audience to avail the service.
                
 
              
             
           
         
       
     
  
  
  
    
      
        
          
            
Strategy
          
          
            
              
                - 
                    Targeted audience with busy lives, who doesn’t have time for daily chores
                
 
                - 
                    Designing creative concept
                
 
                - 
                    Provided creators with customized scripts.
                
 
                - 
                    Directed influencers to create videos showcasing how Just Life services are
                    simplifying daily chores and self-care.