Objective
          
          
            
            
              
                - To boost product visibility
                
 
                - 
                    Ensuring more people were informed and motivated to make a purchase
                
 
              
             
           
         
       
     
  
  
  
    
      
        
          
            
Strategy
          
          
            
              
                - Collaborated with 30 beauty and lifestyle , macro to mega influencers
                
 
                - 
                    Directed influencers to produce videos demonstrating product usage
                
 
                - Highlighted exclusive discounts